Getting Frugal With Baby Formula

July 28, 2009


Got a baby on baby formula? Here’s a terrific tip for saving money for feeding your baby: BUY GENERIC. All baby formula, generic or not, must meet the FDA guidelines, so the generic formula is JUST as nutritious and safe for your baby as is the expensive name-brand stuff. Consumer Reports wrote an excellent article about how to save money on baby, and one of their five big tips was buying generic. It is a TERRIFIC tip.

“If you choose or need to use infant formula, buy powdered formula. It costs less than concentrated liquid or liquid formula. And keep in mind that all infant formula sold in the U.S. must meet the same basic nutrient requirements specified by the U.S. Food and Drug Administration, so if your baby likes store-brand formula, buy it—in the largest-size cans you can find.”

Consumer Reports recommends buying store-brand formulas because they are nutritionally comparable to Enfamil® LIPIL® and other name-brand formulas:

“We found that the store brand of formula at a local Wal-Mart (Parent’s Choice) cost 50 percent less per ounce than a leading national brand (Enfamil). According to the FDA, all formula marketed in the United States must meet the same nutrient specifications, which are set at levels to fulfill the needs of infants.”

There’s a very convenient baby formula savings calculator if you want to compare the prices and what you get for your money. I checked on the Similac that I used to get for my daughter (I went generic on baby formula after my son was born)– Similac Advanced is $25 a CAN. Holy cow! The generic Parent’s Choice brand is under $12. The baby formula savings calculator also shows how much you save every month and every year, depending on when you started your baby on formula and when you ended it. Yikes, the savings is phenomenal.

So that’s what you should do. Generic baby formula is no different than the pricey name-brand, except for the label! You can find Parent’s Choice everywhere– WalMart, Walgreens, Sam’s Club, Target, Kroger, CVS, Babies R’ Us, and others. Why on earth would you pay more than you have to?? And the same thing goes for diapers and baby wipes and just about everything! Go generic.



2 Responses to “Getting Frugal With Baby Formula”

  1. megscole64 Says:

    Hmmm…I’m about two months away from new baby boy being born. I plan to breast feed and initially thought that is ALL I would do (no formula). But the more I think about it the more I may want to do some supplemental feeding with formula.

    Does the comparison of cost include coupons and those checks you can get from the Infamil/Simulac companies?

  2. Monica Brady Says:

    @megscole64. I used coupons in the beginning with my twins and whatever name brand we started with from the hospital. It still didn’t compare to the cost savings of when we switched to Parent’s Choice! The coupons only saved us $5 here and there. The stores wouldn’t let us double up on them, so we didn’t save very much. Once we did our research as far as nutritional value and saw that it was no different, we made the switch to Parent’s Choice. We saved so much money since we were going through about a can every couple of days.