Mom Bloggers: They’re Watching You

March 15, 2010

Culture, My two bits

One of the blogging communities I’ve joined, the SITS Girls, was recently exploited criticized discussed in a New York Times article.

I must mention that the New York Times is a HIGHLY REPUTABLE news story organization (emphasis on story) that doesn’t accept a DIME from any capitalist pig or corporation!

:hmph: rrrrrright

Well, the article discussed the latest mommy blog conference, Bloggy Boot Camp, in Baltimore: Honey, Don’t Bother Mommy. I’m Too Busy With My Blog and Building My Brand. Gee, doesn’t that title just OOZE fair, impartial journalizing to you??

Yeah, me neither.


Teaching your baby to read? Please. How to hide vegetables in your children’s food? Oh, that’s so 2008.

The topics on that day’s agenda included search-engine optimization, building a “comment tribe” and how to create an effective media kit. There would be much talk of defining your “brand” and driving up page views.

You know. For your blog.

Yes, they had come to Bloggy Boot Camp, the sold-out first stop on a five-city tour. It is the brainchild of Tiffany Romero and Heather Blair, the founders of the Secret Is in the Sauce, a community of 5,000 female bloggers. Boot Camp is at once a networking and social event, bringing together virtual friends for some real-time girly bonding, and an educational seminar designed to help the participants — about 90 percent of them mothers — to take their blogs up a notch, whether in hopes of generating ad revenue and sponsorships, attracting attention to a cause or branching out into paid journalism or marketing.

“You’re here because you want to be seen as a professional,” Ms. Romero told the group. A summer-camp director from Los Angeles, she steered the proceedings with the good-natured sass of a sorority social chairwoman and the enthusiasm of a, well, summer-camp director. (She went barefoot for much of the day and said “You guys!” a lot.)

OKOK so maybe Ms. Romero should have worn high heels, purchased from the high heels shoe corporation that advertises with the New York Times; maybe that would have been better, sure, yep.

I don’t know why News STORY organizations have such a problem with blogs. Oh wait wait– could it be competition? No? Then what? It surely can’t ALL be that snooty New York elitist attitude!

Well, in all fairness (because THIS establishment, is a bastion of unequivocal FAIRNESS and IMPARTIALITY) (OK, now even I’m chuckling as I do promote stuff like LV = Life Insurance quotes but at least I’m upfront about it!) the NY Times made a relevant point, on page two:

“I wish we could go back… to, when it was just about the writing and the connecting and none of the free stuff and the vacations and the swag bags,” said Ms. Smokler, of ScaryMommy .com. Her blog recently landed her a full-time job with the Nickelodeon social-networking site, despite her not having a résumé. “I think it dilutes the point.”

But sheesh, DUH that goes without saying. You could say that about anything– like, even about the daily news articles that are chugged out everyday.

P.S. All hail the little guy (mom) entrepreneurs who are hired without résumés!


Photo image courtesy of IsraelSeen.

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4 Responses to “Mom Bloggers: They’re Watching You”

  1. Rachel Cotterill Says:

    By coincidence, I’m visiting today to welcome you to SITS 🙂 This seems to have stirred up quite some controversy… which I guess is what they were after, headlines are designed to sell newspapers….

    • Rebecca Says:

      Hiya Rachel! Yep, the New York Times has to make their money. So I don’t see why they have an indignant hissy fit about moms making money, too. lol

  2. megscole64 Says:

    I hate the NYT. Their time is so over.

  3. Penny Raine Says:

    I think the point that is ruffling feathers is the fact that MOMS can actually have a brain! Nobody cared when women entered Corporate America, but when one who is actually a wife and mother and doesn’t mind being defined as such actually has a brain and it shows folks get in a tizzy. Yet the corporations are loving it because it is those wives and mothers who control most of the spending in America. I bet it was a wife and mother exec who works from home who figured that out 🙂 .